Exclusive collaboration between its G-SHOCK brand of shock-resistant watches and the world-famous British virtual band Gorillaz. The collaboration models, GW-B5600GZ and GA-2000GZ, are designed with motifs and colours inspired by covers of Gorillaz albums.
Virtual group Gorillaz is one of the leading bands in Britain and is made up of a quartet of animated characters: 2D, Murdoc Niccals, Noodle and Russell Hobbs. The band’s genre-bending music and unique characters have earned it a popular following among younger demographics, and Gorillaz is recognized by The Guinness Book of Records as the planet’s “Most Successful Virtual Act”. Gorillaz shares with G-SHOCK a continual willingness to think outside the box and try new things, which led to a partnership back in 2018. The partnership resulted in a series of special videos that made waves, featuring the creator of G-SHOCK, Kikuo Ibe interacting with the members of Gorillaz.
Kikuo-Ibe in Conversation with Gorillaz