Held at the Manhattan Center in New York, USA, with an all-star lineup of athletes supporting G-SHOCK, including pro snowboarder Kazuhiro Kokubo, and a secret live performance by Eminem, a personal fan of G-SHOCK. See what went down at the incredible party only achievable by a brand at the heart of street culture and creativity, G-SHOCK.
Bringing together four cultural streams of sport, music, art, and fashion, under the banner of “toughness”, SHOCK THE WORLD Shanghai took place in the newly completed Jing’an Sports Center. From street sport battles involving skateboards, BMX bikes and dance-offs, to live performances by Chinese rap megastars, watch the video to be a part of the enormous celebration.
An epic treat for the Hong Kong street - a limited edition release with actor, singer, MADNESS Online founder, and Hong Kong treasure Shawn Yue, together with street culture symbols in a party like never before. Check the performances and view the exclusive watch edition here.
Joined by G-SHOCK's father, Kikuo Ibe, graffiti pioneer REACH, hip-hop godfather MC HOTDOG, and other street culture mega stars, the SHOCK THE WORLD event in Legacy Max Taipei was a glorious explosion of raw creativity and a celebration of invention and style. Watch the video above to feel the beats in one of Asia's hottest cities.