No stranger to Casio G-SHOCK, Eric Haze presents his third consecrative design that retained a continuity of style from the last two identities. The 35 th anniversary identity is his favourite of the three, and Casio is honoured by the long partnership with this pioneer in graffiti, art, and design.

Commissioned to design the series of anniversary logo along with a collaboration model.  Eric opted for the GA-700EH model, which features dripped paint, his signature star on the band, and Eric’s strong symbols across G-SHOCK’s toughness.

Working on the third consecutive design for the 35th anniversary, it was important to both CASIO and I that there was a very strong continuity of style from the last two identities. 


In order to be successful, there must be a balance between the sense of familiarity with the log, while also presenting an evolution that is recognizably new at the same time.


There is always an element of readability that is very important to me too, understanding that style should not be at the expense of being understood.  Especially with a logo that will be applied in such a wide range of applications and sizes worldwide, including tone on tone engraving on the metal back of watches, it must still be legible at any size or color way.


I have always taken this very fundamental approach to logo design, and nowhere is it more important than with the G-Shock anniversaries.


The latest 35th anniversary logo would be my favourite of the three, I always try to bring that sense of excitement to any new design, though I have always have a special place for the 25th anniversary identity I was responsible for.


It’s hard to believe so much time has passed working together with CASIO already, it is almost 20 years ago now since we released our first collaboration model G-SHOCK!”


Eric Haze

Born in 1961, native New York icon Eric Haze has been making his impact felt in the worlds of art and design for over three decades now.  Eric Haze is widely recognized as one of the original pioneers of hip-hop graphic design, street wear, and artist driven limited edition products.  His fine art has also been exhibited around the world, with exhibitions in New York, Los Angeles, London, Hong Kong and Paris.